Our Partner

In a significant move for public health, Anlene and the International Osteoporosis Foundation (IOF) have joined forces to combat the rising tide of osteoporosis in Asia. The partnership was officially launched at a signing ceremony in Ho Chi Minh City, signaling a shared commitment to enhancing awareness and education around bone health. View this 60 second reel here.

With more than 500 million people worldwide impacted by osteoporosis, the urgency for collaboration has never been greater. 1 in 3 women and 1 in 5 men over 50 will experience osteoporosis-related fractures¹, making this partnership vital for improving prevention and early detection efforts.

“By combining our expertise, we can make a substantial difference in the lives of individuals at risk of osteoporosis,” said Dr. Philippe Halbout, CEO of IOF. “Anlene’s long-standing reputation in bone health nutrition makes them an ideal partner in this mission.”

The collaboration aims to leverage IOF’s extensive network and Anlene’s commitment to public health through a series of targeted initiatives. These include joint campaigns on World Osteoporosis Day and collaborations with local osteoporosis foundations. Together, they will work to enhance public understanding of bone health and provide essential nutritional support to communities across Vietnam.

Anlene is well-known for its fortified milk products, which are clinically proven to support bone strength. With over three decades of experience, the brand has conducted extensive research on bone nutrition, further solidifying its role as a trusted partner in bone health.

“Our goal is to empower individuals with knowledge and resources to take proactive steps in managing their bone health,” said Mr. Roshan de Silva, General Director of Fonterra Brands Vietnam. “This partnership will not only enhance awareness but also foster community engagement through our ongoing free bone screening programs.”

Anlene IOF Partnership

This initiative reflects a broader commitment to health and wellness, addressing a significant gap in nutritional needs for bone health in Vietnam and beyond.

As the partnership unfolds, Anlene and IOF are set to reshape the landscape of osteoporosis awareness and prevention, ensuring that millions have the tools and knowledge to maintain their bone health for years to come.

1. International Osteoporosis Foundation. (2019). Patient leaflet: Osteoporosis prevention and management. Retrieved from https://www.osteoporosis.foundation/sites/iofbonehealth/files/2019-12/2019-Patient-Leaflet-english-PRESS.pdf

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Raising the Bar for Bone Health – Global Partnership with the International Osteoporosis Foundation (IOF)​​

“By combining our expertise, we can make a substantial difference in the lives of individuals at risk of osteoporosis,” said Dr. Philippe Halbout, CEO of IOF. “Anlene’s long-standing reputation in bone health nutrition makes them an ideal partner in this mission.” ​

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Raising the Bar for Bone Health – Global Partnership with the International Osteoporosis Foundation (IOF)

“By combining our expertise, we can make a substantial difference in the lives of individuals at risk of osteoporosis,” said Dr. Philippe Halbout, CEO of IOF. “Anlene’s long-standing reputation in bone health nutrition makes them an ideal partner in this mission.”